The Brand Gym: A Programme of Six Workouts to Boost Brand & Business Performance by David Taylor, ISBN 0470847107
(Manufacturer: JOHN WILEY & SONS, INC. - Part No: 9780470847107 - SKU: 582929)

Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of "workouts" that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their ...Read More (specification)